What you hear on social media, in business articles, and see in movies (The Matrix) and television shows like “Upload” on Amazon Prime are all priming pieces to introduce your human mind who innately hates/ fears change to the seemingly radical new way to live and work. The Metaverse.
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Like when radio, movies, television, and the internet first rolled out on the scene, many people thought it was the end of civilization. And though it changed civilization, it did not end it.
 
The Metaverse. This new frontier seems scary and unknown to small businesses and entrepreneurs. The truth is, though, that what we currently call “The Metaverse” is simply a new way of connection when you know how to use it to your brand's advantage.